Argentina’s beef cattle herd has dropped to under $50$ million from $57$ million ten years ago in $1990.$ The animals are worth less, too: prices fell by over a third last year, before recovering slightly. Most local meat packers and processors are infinancial trouble, and recent years have seen a string of plant closures. The Beef Producers’ Association has now come up with a massive advertisement campaign calling upon Argentines to eat more beef - their “juicy, healthy, rotund, plate-filling” steaks.
Which one of the following, if true, would contribute most to a failure of the campaign?
- There has been a change in consumer preference towards eating leaner meats like chicken and fish.
- Prices of imported beef have been increasing, thus making locally grown beef more competitive in terms of pricing.
- The inability to cross breed native cattle with improved varieties has not increased production to adequate levels.
- Animal rights pressure groups have come up rapidly, demanding better and humane treatment of farmyard animals like beef cattle.