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SAM(Self-Assessment Manikin) is used to assess which component of attitude?

  1. cognitive
  2. affective
  3. behavioral
  4. orientation
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Answer is B

The Self-Assessment Manikin (SAM) is a non-verbal pictorial assessment technique that directly measures the pleasure, arousal, and dominance associated with a person's affective reaction to a wide variety of stimuli.

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