Arrange the sentences A,B,C and D to form a logical sequence between sentences $1$ and $6$.
- Intensity of competition in an industry is neither a matter of coincidence not bad luck.
- The collective strength of these forces determines the ultimate profit potential in the industry where profit potential is measured in terms of long run returns on invested capital.
- Rather, competition in an industry is rooted in its underlying economic structure and goes well beyond the behavior of current competitors.
- Not all industries have the same potential.
- The state of competition in an industry depends on five basic competitive forces.
- They differ fundamentally in their ultimate profit potential as the collective strength of the forces differ.